Purchasing green to become greener: Factors influence consumers’ green purchasing behavior

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...

متن کامل

Environmental Awareness and Attitude towards Green Purchasing of Vietnamese Consumers

Along with a variety of actions to protect the environment, environmentally preferable purchasing (EPP), often referred to as “green purchasing” has been an emerging trend over recent decades all over the world. This trend is considered as a strategic alternative for all stakeholders in the society to promote the sustainable development of global production chain with the active involvement of ...

متن کامل

Research on factors of green purchasing practices of Chinese

Green purchasing is a key strategy for enterprises to reduce waste and improve efficiency and enhance competitiveness. Based on the survey of 144 companies, five Principal components of green purchasing practices were extracted through factor analysis using SPSS statistic software. And then, regression analysis were conducted to verify the hypothesis, it drawed a conclusion on leaders’ support ...

متن کامل

Green Awareness Effects on Consumers' Purchasing Decision: Some Insights from Malaysia

Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 200 completed responses were collected in the survey. Responses were randomly d...

متن کامل

Sustainable Consumption: Green Consumer Behaviour when Purchasing Products

The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper investigates the purchasing process for green consumers in relation to consumer technology products in the ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Management Science Letters

سال: 2013

ISSN: 1923-9335,1923-9343

DOI: 10.5267/j.msl.2013.08.013